
But songs uploaded directly to SoundCloud - be it from unsigned artists, worldwide superstars, or music labels – remain free to stream for all users. These major artists are now available to listen to on SoundCloud, but only for users who subscribe to SoundCloud Go - a new, fee-based package. In the years running up to this, the music streaming service negotiated with major music labels to gain rights to a huge back catalogue of songs, allowing them to increase the range of music on offer and compete with established streaming sites like Spotify, Apple Music, and the new but influential Tidal. As a result, SoundCloud had been mostly used by musicians that have no involvement with major music labels until recently: most of the artist profiles on SoundCloud belong to musicians who work more or less independently, perhaps with the backing of a small, independent record label.Ģ016 marked a significant change for SoundCloud: The release of SoundCloud Go. This has led to SoundCloud becoming a sort of YouTube for playing songs. But the service quickly developed to allow everyone access to the songs uploaded by artists – with users able to stream songs directly from the website without registration. The original idea for the website was just to provide a platform for musicians and producers to swap recordings with one another. SoundCloud was founded in Stockholm 2007 and has its central office headquarters in Berlin.
